How to Host a Promo Party: Direct Selling Party Planning
Direct selling (also known as multilevel marketing) is a hot trend among housewives and entrepreneurs who want to earn extra cash. The products are targeted toward consumers that have a recurring need for the product.
Why is the direct selling industry a source of recurring cash for party planners?
Aggressive direct selling is something you can capitalize on if you’re a party planner. These business men and women need to introduce their products and earning opportunities to new prospects weekly, or even daily. This means they want to find a way to make the party planning process as effortless as possible so that they can concentrate on the other aspects of marketing, team building, product demo and creation of promo materials.
Tips on Hosting a Direct Selling Party
1. Deciding on a Party Theme
Direct sellers and home party planners should always coordinate when it comes to making decisions on party themes, giveaways, thank you cards, seating, food and the like. This is particularly important because the ‘party’ itself is one of the reasons why the prospects will attend. Have a fun theme in mind, maybe a skin spa party theme for promoting skin or hair care products. For this particular party theme, maybe you can invite skin specialists who can give advice on acne treatments.
2. Food Should be Filling but Convenient
During food menu planning, you should include fingerfood that people can bring around with minimum inconvenience because direct sellers need to mingle with people to discuss their potential business, downlines and promotion strategies. However, make sure the food is filling (and abundant) enough to prevent your guests from leaving early. If the party is around tea time, make sure the food you serve can do more than whet their appetite.
3. Seating and Table Arrangements
Make sure that there is a table assigned to each team leader in the direct selling group you are hosting for. Direct sellers are always looking for ways to motivate and inspire without having to move around to talk individually to prospects. Have some pens lying around the table to make it easier for people to sign up or take notes. Have some fun parlor games prepared for each table to entertain the guests.
4. Entertainment
Music should be lively, but relaxing enough to encourage conversation. No one wants to have to shout when they’re trying to convince prospects to sign up. You can hire a live band or a DJ, but the most economical option is to simply have a few CDs lined up for autoplay.